Microsoft is happy with the early sales of its Zune music player in the United States and it could launch the service in Europe before the end of 2007, its marketing director said on Saturday.
Jason Reindorp told Reuters that Microsoft was realistic about the challenge it faced in trying to crack into the digital music player market, dominated by Apple's iPod.
"You couldn't get a more entrenched competitor," he said at the annual music industry Midem Net conference in France. "But we feel really good about the first steps that we've taken."
Reindorp said Microsoft was not yet ready to officially announce when it would launch the service in Europe but it could possibly be out before the end of the year.
"The industry moves in this sort of Christmas to Christmas cycle. So you can expect that there will be more devices, more features in the market at that point," he said.
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