Sunday, January 21, 2007

Premier League negotiates new overseas TV deal

LONDON: The Premier League negotiated a new overseas contract that will boost television revenue to 2.7 billion pounds (€4.12 billion; US$5.3 billion) in total over the next three years.
Covering 81 separate packages in 208 countries from the 2007-08 season, the new TV deal is worth 625 million pounds (€952,060; US$ 1.23 million), confirmed by the Premier League on Thursday.
It is added to the 1.7 billion pound (€2.6 billion; US$3.35 million) domestic deal with Sky TV and Irish channel Setanta, and a 400 million pound (€609,345; US$787,284) internet and mobile phone contract.
"This deal really does take us into another level," Premier League chief executive Richard Scudamore said. "Big clubs in other major footballing nations such as Real Madrid might negotiate big deals for themselves, but the deal is to be shared across the board by all our teams."
This season's league champions will earn 50 million pounds (€76 million; US$98 million), almost 20 million pounds (€30 million; US$39 million) more than Chelsea did for winning last year.

If Watford finish last, it will be relegated with 27 million pounds (€41 million; US$53 million), more than 10 million pounds (€15 million; US$20 million) than Sunderland did for coming last in 2006.
Real Madrid signed club soccer's most expensive TV rights deal in November, when it sold its broadcast rights to production company Mediapro in a seven-year deal worth €1.1 billion (US$1.41 billion).

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